Switching up my beauty routine and trying new products on a daily basis is pretty much written in my job description. So, when there's a holy-grail item that's so good and has become so irreplaceable in my regular makeup regimen that I've used it since college (ahem, I'll be 30 in May), you know it's unparalleled.

Super Shock Blush in Between the Sheets : Colourpop

Lash Enhancing Serum : Grande Cosmetics

Heavenly Luxe Complexion Perfection Brush : It Cosmetics

Pro Palette Fairytale Forest : Lorac

Pro Palette Artist Edition Meraki : Lora

Targeted Wrinkle Corrector : Murad

BB Crème : Erborian

Flawless Beauty Fridge : Flawless

Lash Sensational Sky High Mascara : Maybelline

Stay All Day Waterproof Liquid Eye Liner : Stila

ICYMI, Ulta's highly anticipated 21 Days of Beauty Event is on through April 1, and each day, a selection of beloved beauty items are slashed down to 50% off their normal price. So, when I saw that my all-time favorite liquid eyeliner was half-price today, I immediately let out an eep!, added about five to my Ulta cart, and also texted the group chat. My friends always ask me how I create my signature, subtle cat-eye, and the on-sale eyeliner in question—Stila's Stay All Day Waterproof Liquid Eye Liner—is my answer. Keep scrolling to shop it yourself and to peruse more discounted beauty offerings available at Ulta right now.

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MAYBELLINE

Lash Sensational Sky High Mascara

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There are a handful of drugstore mascaras I've used and loved over the years, but Maybelline's Sky High formula takes the cake if you want insane length and fluttery separation. I highly recommend it.

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GRANDELASH

Lash Enhancing Serum

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I'm a lash fiend—I want them long, strong, and extension-like, without the actual extensions. I've tried so many lash serums—including formulas that require a prescription like Latisse—and this formula from GrandeLash is the best. One of the first things people comment on when they meet me is my lashes, and this is the first thing out of my mouth when they ask me for my secret.

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STILA
Stay All Day Waterproof Liquid Eye Liner

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I love liquid eyeliner, and if I could only use one for the rest of my life, this would be it. I've probably gone through 20 at this point. It's been a staple in my makeup bag since college, and I love that the formula is waterproof, richly pigmented, and easy to control. Using a liquid liner always requires some practice, but I swear it's so much easier with this one thanks to the precise, marker-like tip. I have it in black, brown, green, and blue!

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MURAD

Targeted Wrinkle Corrector

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Also on sale? Murad's top-rated Targeted Wrinkle Corrector which has a 4.7 out of 5 star rating on Ulta's website and over 300 reviews! The brand likens it to a shoppable alternative to filler thanks to its potent melding of peptides and hyaluronic acid which "virtually erases the look of wrinkles" right before your eyes.

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ERBORIAN
BB Crème

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IMO, Erborian just does not receive the glowing press it deserves. The brand's skin-perfecting elixirs are favorites amongst skin enthusiasts and beauty insiders, and this fan-favorite BB Crème is no exception. You get feather-light, buildable coverage that also delivers a healthy glow and a dose of SPF 20 to your complexion. (Move quickly, shades are selling out by the second!)

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FLAWLESS

Flawless Beauty Fridge

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I've interviewed a lot of celebrities in my time, and whenever I ask them to share the most surprising thing I'd find in their bathroom, they say a beauty fridge! Not only will the cool temperatures help preserve the efficacy and freshness of your go-to formulas, but nothing feels more refreshing and puff-busting than a cool-to-the-touch eye mask or face cream. Spring on this model while it's half off!

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LORAC

Pro Palette Fairytale Forest

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Ask any beauty editor or makeup artist, and they'll tell you that Lorac low-key makes some of the best eyeshadow palettes money can buy. And, if you're in need of some stunning new eye palettes, it's your lucky day! Four, I repeat four, of the brand's best-sellers are 50% off today. This particular one has been making me salivate, created with some help from professional makeup artists, it's inspired by "a fairytale forest" and the sensation of "sunrays peeking through the evergreens." If you're someone, like me, who loves a little flash of shimmer on your lid, I highly recommend it!

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LORA

Pro Palette Artist Edition Meraki

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Last, but certainly not least, is this best-in-class palette—the brand's first-ever Pro Palette Artist Edition Meraki, which boasts 25 of the most-loved shades by artists around the world. Dreamy, no?

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COLOURPOP
Super Shock Blush in Between the Sheets

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My most-used blush recently? This $9 winner from Colourpop is called Between The Sheets. (As a note, it's a little deeper of a hue than the photo would suggest, but gorgeous all the same.)

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IT COSMETICS

Heavenly Luxe Complexion Perfection Brush

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I kid you not, this dual-ended foundation and concealer brush is probably one of the best beauty investments I've ever made. No matter what foundation you're applying, it will blend and glide on so much more smoothly with this in hand. (Which gives you the best, most natural-looking result.) It uses 100% synthetic, vegan, and cruelty-free bristles.

This On-Sale Gem Makes My Cat-Eye Perfect

GRANDELASH

Lash Enhancing Serum

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